Notes from
our factory.

A good brief is short but specific. Buyers who give us the points below get a useful answer — and a realistic quotation — on the first exchange, not the fifth.

• Who it is for — your customer, your market, kids/women/men. Fit and safety expectations differ.
• The category — hats, scarves, gloves or a coordinated set, with a reference image if you have one.
• Material direction — a feel you want to match beats a fibre name you are unsure of. Send a swatch or a photo.
• Colours — colour cards, pantone references or simply the palette of the collection it joins.
• Quantity & timing — a rough volume and your target delivery window. Ranges are fine.
• Target price, if useful — it lets us propose the right construction first, not the wrong one twice.

Missing a point? Send what you have — a brief is a conversation starter, not an exam.

Start your brief →

Sets work when the coordination is real — not three products photographed together, but one yarn story told three ways. What we have learned developing them:

• Start with the yarn — one yarn direction across the set keeps colour and hand-feel consistent on the shelf.
• Vary the texture, not the palette — a ribbed beanie, a smooth scarf, a cabled glove can share one colour and still read as a designed set.
• Decide the hero — usually the scarf carries the pattern; hat and gloves support. One loud product per set is enough.
• Plan the packing early — a set packed as one retail unit needs its labels and belly band designed with the product, not after.
• Sample the set together — approvals that cover all three pieces at once catch mismatches a single-product review misses.

Our AW27 directions show coordinated thinking in practice — concepts are labelled as such, samples as samples.

Explore the collections →